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Metadata is used to describe other data. It is is data about the other data.

On the web, metadata can be used to indicate, “this page is about foo,” or “this page was written by bar baz.”


Limits of Metadata

Metadata has to be maintained.

When somebody has a tool that analyses metadata, such as a search-engine, there will always be people wanting to fool your tool by faking metadata. This creates a problem of trust:

  1. If you assume the metadata is correct, you can use it for your tool, but others can fool your tool by faking the metadata.
  2. If you assume the meta-data is being faked, you must compare it with the real data, and as soon as you start analysing the real data, there’s no need for the untrusted metadata anymore.

Case Stories

Google doesn’t use self-reported HTML metadata because people will try to fool Google by adding fake keywords, for example.

PeriPeri is a WikiEngine using RdfForWikis; essentially making the metadata part of the ordinary page text and implementing a syntax rule allowing the engine to parse the IntrinsicMetaData. (See DublinCore.) This works because changes to the metadata are peer-reviewed just like any other change on the wiki.


Metadata in Wiki

There are numerous metadata formats in the world, such as ESW:RDF, and the MicroFormats.

We are working on a MetaData format that can be used on any wiki, and several text media as well.

We call it MachineCodeBlocks, and invite everybody to work on it.


The SemanticWeb is about metadata.


It’s a common myth that “Google doesn’t use metadata”. Google, in fact, depends very heavily on metadata – just not the self-reported metadata in HTML <link> and <meta> tags.

The way Google works – well, the main way, at least; there’s some complexities and trade secrets and the like – is by following links from one page to another. When the GoogleBot sees a link like “Go see the <a href=’’>CommunityWiki</a>”, it registers the fact that someone has associated the text “CommunityWiki” with the URL “”.

This is, of course, metadata. When I link to you, I’m saying, “There is data here that is about this subject.” Just because it’s not self-reported doesn’t mean it’s not metadata.

The more links there are that associate this text with this URL – that is, the more human beings there are who say “ has-to-do-with CommunityWiki”, the more “Googlejuice” that relationship has. So when someone searches for “CommunityWiki”, will return the URL with the highest relationship.

This is why Google has an apparent performance so much better than first-generation Web search engines. It’s using collaborative, human-created, distributed metadata, in the form of links on the World Wide Web, to guide its search results. --EvanProdromou

Bit of rearranging, summarizing. Linked to MicroFormats, and advertised our own local MachineCodeBlocks.

EditNearLinks: PeriPeri WikiEngine RdfForWikis